Managing Manuals for Multiple Brands
Every Brand Needs A Single Source of Truth The biggest threat to consistent messaging is content re-use, and every concept re-uses content. Multiple guides and playbooks (Operations, Training, Store...
Operations Manual
How Do I Write a Franchise Operations Manual?
Ready to franchise? Great. Let’s talk franchise operations manual for your FDD. Most new concepts automatically assume they are the best authority to document their processes, and to write...
What Your Franchise Library Needs at Every Stage
Every new franchise has to worry about how they set franchisees up for success, and that includes what kinds of materials they’ll provide to communicate critical operational procedures in...
Content Strategy – Managing Growth and Change
Almost always business documentation is static, written once and put on a shelf. That’s not to say you don’t revisit it from time to time, most people do. But they do it after a certain...
RTFM: Why People Don’t “R” Your “FM”
7 Tips to get people to read your manuals, guides, and policies If you work in IT or have manned a support desk, you have probably muttered – or at least thought to yourself – RTFM. If...
Content Strategy – Frequency of Change
Your content strategy is affected greatly by your frequency of change. Static policies that only get updated once a year are pretty simple to maintain. But when you have a manual of, say, 100...
Why Do I Need a Franchise Operations Manual?
If you’re even thinking of franchising your business, you already know the answer to the question: Why do I need a franchise operations manual? Because it’s mandatory for your Franchise...
Content Strategy – Distributed Users
Business documentation — user manuals, employee handbooks, regulatory policies — is made more difficult when users are spread out geographically. It’s not just that they cannot clarify in...
Content Strategy – Multiple Authors
An operations manual is a large document, hundreds of pages, usually. So it’s pretty common to spread the work around, multiple people are responsible for smaller sections which are later...