White Deer Group asked Dina Bright, a 20-year CPA who spent nearly a decade managing the Finance and Accounting department for a national restaurant franchise system and now advises our franchise...
White Deer Group asked Jonathan Barber, Managing Partner of Charlotte-based Franchise.Law, to give us three legal franchising tips that he thinks every concept should do prior to franchising their...
Every Brand Needs A Single Source of Truth The biggest threat to consistent messaging is content re-use, and every concept re-uses content. Multiple guides and playbooks (Operations, Training, Store...
Ready to franchise? Great. Let’s talk franchise operations manual for your FDD. Most new concepts automatically assume they are the best authority to document their processes, and to write...
7 Tips to get people to read your manuals, guides, and policies If you work in IT or have manned a support desk, you have probably muttered – or at least thought to yourself – RTFM. If...
If you’re even thinking of franchising your business, you already know the answer to the question: Why do I need a franchise operations manual? Because it’s mandatory for your Franchise...
Good content marketing starts with good content management. And that starts with good information architecture. If landing pages never change, if your company never grows, if you never re-use content...