Managing Manuals for Multiple Brands
Every Brand Needs A Single Source of Truth The biggest threat to consistent messaging is content re-use, and every concept re-uses content. Multiple guides and playbooks (Operations, Training, Store...
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content management
How Do I Write a Franchise Operations Manual?
Ready to franchise? Great. Let’s talk franchise operations manual for your FDD. Most new concepts automatically assume they are the best authority to document their processes, and to write...
RTFM: Why People Don’t “R” Your “FM”
7 Tips to get people to read your manuals, guides, and policies If you work in IT or have manned a support desk, you have probably muttered – or at least thought to yourself – RTFM. If...
Why Do I Need a Franchise Operations Manual?
If you’re even thinking of franchising your business, you already know the answer to the question: Why do I need a franchise operations manual? Because it’s mandatory for your Franchise...
Content Strategy – Multiple Authors
An operations manual is a large document, hundreds of pages, usually. So it’s pretty common to spread the work around, multiple people are responsible for smaller sections which are later...
Content Strategy – Multiple Audiences
Content management is simple when everyone who reads your document is the same. A school policy that students wear uniforms, for example, is pretty simple to write: this is the rule, this how we...
How a Global I.T. Project Management Team Manages Change
Strategic content helped a project management team build credibility, reduce change, and deliver projects more quickly, with better results. Turns out, the key to managing change was to prevent it.
6 Analog Content Management Tips for a Digital World
Good content marketing starts with good content management. And that starts with good information architecture. If landing pages never change, if your company never grows, if you never re-use content...
The Five Stages of a Relationship: My Romance With MadCap Flare
Stage One: Attraction When I first heard about MadCap Flare, it was sold to me as an alternative to Microsoft Word. I’d used Word for decades and was known as the Word guru in every organization I...
