White Deer Group asked Jonathan Barber, Managing Partner of Charlotte-based Franchise.Law, to give us three legal franchising tips that he thinks every concept should do prior to franchising their...
Good content marketing starts with good content management. And that starts with good information architecture. If landing pages never change, if your company never grows, if you never re-use content...
Stage One: Attraction When I first heard about MadCap Flare, it was sold to me as an alternative to Microsoft Word. I’d used Word for decades and was known as the Word guru in every organization I...
