Content Chaos and How to Contain It
Every organization experiences Content Chaos in some form, to some degree, over the course of a year. The question is how well they deal with it, either preventatively or when it arises. Clients have...
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Bryan Garner
Bryan Garner is our Director of Content Strategy & Technology, charged with helping our clients create, distribute, and manage their content more easily and effectively. In an age where content management is a standalone science, Bryan brings his years of large-scale web content management experience to the worlds of franchising and emergency response documentation.
Nine Content Practices
Managing a content library is different – more involved – than creating a single manual, policy, or guidebook. And to effectively manage a library – an intranet, a website,...
Future-Proof Your Organization’s Content
You can significantly reduce your team’s workload – and increase the quality of your content – by future-proofing your company’s documentation. So what does it mean to future-proof?...
Seven Deadly Sins of PDFs
Portable Document Format (better known as PDF) is an incredibly popular file format, and for good reasons. Authors want to control the look of their documents, embed fonts, and make them easy to send...
Beginning a Franchise
Great businesses start with a vision and a great idea. Ashley Wainscott knew she had a good thing, but knew she wanted to grow and, one day, to franchise. That meant looking at her operations is a new way, streamlining and simplifying them so others could do more (and do it better). Her challenge was...where to begin?
Managing a Company's Collective Knowledge
Resident care facilities have a unique challenge of combining the high standards of patient care, regulated both federally and at the state level, with the additional challenge of maintaining facilities and all aspects of residents' well-being. They are caregivers, hoteliers, chefs, and activities directors. This means a lot of processes, procedures, and protocols, all interconnected and with legal responsibilities. Managing these volumes of information, and tailoring them to each state, requires both strategy and technology.
Franchise Operations Manual, or Brand Standards Guide?
It's not enough for a potential franchisee to "love your product" enough to want their own unit, they have to love the brand and embrace the culture. And they have to know what "done right" looks like. Our client found out early that there's more to a great BBQ concept than purchasing, storing, and smoking meat. If they wanted a consistent brand, they had to set expectations as to what a great brand looks like, not just what great BBQ tastes like.
Content Strategy – Managing Growth and Change
Almost always business documentation is static, written once and put on a shelf. That’s not to say you don’t revisit it from time to time, most people do. But they do it after a certain...
Local Store Marketing in an Economic Downturn
March, 2020 — Most of you don’t want to talk about Local Store Marketing (LSM) right now. It’s too soon, you have bigger things on your mind. And it’s tough to call the...