Bryan Garner is our Director of Content Strategy & Technology, charged with helping our clients create, distribute, and manage their content more easily and effectively. In an age where content management is a standalone science, Bryan brings his years of large-scale web content management experience to the worlds of franchising and emergency response documentation.
Great businesses start with a vision and a great idea. Ashley Wainscott knew she had a good thing, but knew she wanted to grow and, one day, to franchise. That meant looking at her operations is a new way, streamlining and simplifying them so others could do more (and do it better). Her challenge was...where to begin?
Resident care facilities have a unique challenge of combining the high standards of patient care, regulated both federally and at the state level, with the additional challenge of maintaining facilities and all aspects of residents' well-being. They are caregivers, hoteliers, chefs, and activities directors. This means a lot of processes, procedures, and protocols, all interconnected and with legal responsibilities. Managing these volumes of information, and tailoring them to each state, requires both strategy and technology.
It's not enough for a potential franchisee to "love your product" enough to want their own unit, they have to love the brand and embrace the culture. And they have to know what "done right" looks like. Our client found out early that there's more to a great BBQ concept than purchasing, storing, and smoking meat. If they wanted a consistent brand, they had to set expectations as to what a great brand looks like, not just what great BBQ tastes like.
Ready to franchise? Great. Let’s talk franchise operations manual for your FDD. Most new concepts automatically assume they are the best authority to document their processes, and to write...
Almost always business documentation is static, written once and put on a shelf. That’s not to say you don’t revisit it from time to time, most people do. But they do it after a certain...
March, 2020 — Most of you don’t want to talk about Local Store Marketing (LSM) right now. It’s too soon, you have bigger things on your mind. And it’s tough to call the...
7 Tips to get people to read your manuals, guides, and policies If you work in IT or have manned a support desk, you have probably muttered – or at least thought to yourself – RTFM. If...
Your content strategy is affected greatly by your frequency of change. Static policies that only get updated once a year are pretty simple to maintain. But when you have a manual of, say, 100...
If you’re even thinking of franchising your business, you already know the answer to the question: Why do I need a franchise operations manual? Because it’s mandatory for your Franchise...