Content Strategy – Managing Growth and Change
Almost always business documentation is static, written once and put on a shelf. That’s not to say you don’t revisit it from time to time, most people do. But they do it after a certain...
Franchise Solutions
RTFM: Why People Don’t “R” Your “FM”
7 Tips to get people to read your manuals, guides, and policies If you work in IT or have manned a support desk, you have probably muttered – or at least thought to yourself – RTFM. If...
Content Strategy – Frequency of Change
Your content strategy is affected greatly by your frequency of change. Static policies that only get updated once a year are pretty simple to maintain. But when you have a manual of, say, 100...
Content Strategy – Distributed Users
Business documentation — user manuals, employee handbooks, regulatory policies — is made more difficult when users are spread out geographically. It’s not just that they cannot clarify in...
Content Strategy – Multiple Authors
An operations manual is a large document, hundreds of pages, usually. So it’s pretty common to spread the work around, multiple people are responsible for smaller sections which are later...
Content Strategy – Multiple Audiences
Content management is simple when everyone who reads your document is the same. A school policy that students wear uniforms, for example, is pretty simple to write: this is the rule, this how we...
Six Analog Content Management Tips for a Digital World
Good content marketing starts with good content management. And that starts with good information architecture. If landing pages never change, if your company never grows, if you never re-use content...
Evergreen Fundamentals Part 1. Evergreen Franchise Framework
I’d like to introduce the concept of Evergreen: defined as something that automatically renews itself or otherwise remains steady and constant without sudden halt or die off. For a rundown of...
