Great businesses start with a vision and a great idea. Ashley Wainscott knew she had a good thing, but knew she wanted to grow and, one day, to franchise. That meant looking at her operations is a new way, streamlining and simplifying them so others could do more (and do it better). Her challenge was...where to begin?
Resident care facilities have a unique challenge of combining the high standards of patient care, regulated both federally and at the state level, with the additional challenge of maintaining facilities and all aspects of residents' well-being. They are caregivers, hoteliers, chefs, and activities directors. This means a lot of processes, procedures, and protocols, all interconnected and with legal responsibilities. Managing these volumes of information, and tailoring them to each state, requires both strategy and technology.
It's not enough for a potential franchisee to "love your product" enough to want their own unit, they have to love the brand and embrace the culture. And they have to know what "done right" looks like. Our client found out early that there's more to a great BBQ concept than purchasing, storing, and smoking meat. If they wanted a consistent brand, they had to set expectations as to what a great brand looks like, not just what great BBQ tastes like.
A large discount retailer with stores, buying offices, distribution centers, and a data center needed an emergency response program that would scale with their high growth.
An international hotel brand needed a complete overhaul of their existing emergency response and crisis management materials. Using a content management system, we developed a library of actionable, user-oriented resources.
Crossroads Farm is an outsourced co-operative youth ministry located in Reading, Michigan, a rural area near the southern border of the state. For nearly 20 years, Crossroads Farm has been training youth and student leaders with the goal of positively impacting their rural communities by providing social, educational, spiritual, and relational opportunities. They had created a four-year training curriculum broken into nine monthly sessions each year, but the format, structure, and visual elements were inconsistent month to month. The ministry was ready to expand into multiple locations but lacked a polished, cohesive training platform that was functional for both trainers and students. That’s when they made the call to Manual Makers based on a referral from a trusted advisor.
Strategic content helped a project management team build credibility, reduce change, and deliver projects more quickly, with better results. Turns out, the key to managing change was to prevent it.