Consistency Communicates
What’s Stopping You from Communicating Consistently? Consistency is a cornerstone of Content Strategy, but it can be difficult to communicate consistently when day-to-day duties get in the way....
Content Chaos and How to Contain It
Every organization experiences Content Chaos in some form, to some degree, over the course of a year. The question is how well they deal with it, either preventatively or when it arises. Clients have...
Nine Content Practices
Managing a content library is different – more involved – than creating a single manual, policy, or guidebook. And to effectively manage a library – an intranet, a website,...
Future-Proof Your Organization’s Content
You can significantly reduce your team’s workload – and increase the quality of your content – by future-proofing your company’s documentation. So what does it mean to future-proof?...
Seven Deadly Sins of PDFs
Portable Document Format (better known as PDF) is an incredibly popular file format, and for good reasons. Authors want to control the look of their documents, embed fonts, and make them easy to send...
Content Strategy – Managing Growth and Change
Almost always business documentation is static, written once and put on a shelf. That’s not to say you don’t revisit it from time to time, most people do. But they do it after a certain...
RTFM: Why People Don’t “R” Your “FM”
7 Tips to get people to read your manuals, guides, and policies If you work in IT or have manned a support desk, you have probably muttered – or at least thought to yourself – RTFM. If...
Content Strategy – Frequency of Change
Your content strategy is affected greatly by your frequency of change. Static policies that only get updated once a year are pretty simple to maintain. But when you have a manual of, say, 100...
Content Strategy – Distributed Users
Business documentation — user manuals, employee handbooks, regulatory policies — is made more difficult when users are spread out geographically. It’s not just that they cannot clarify in...