Content Strategy – Multiple Authors
An operations manual is a large document, hundreds of pages, usually. So it’s pretty common to spread the work around, multiple people are responsible for smaller sections which are later...
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Content Strategy – Multiple Audiences
Content management is simple when everyone who reads your document is the same. A school policy that students wear uniforms, for example, is pretty simple to write: this is the rule, this how we...
Six Analog Content Management Tips for a Digital World
Good content marketing starts with good content management. And that starts with good information architecture. If landing pages never change, if your company never grows, if you never re-use content...
The Five Stages of a Relationship: My Romance With MadCap Flare
Stage One: Attraction When I first heard about MadCap Flare, it was sold to me as an alternative to Microsoft Word. I’d used Word for decades and was known as the Word guru in every organization I...
Evergreen Fundamentals Part 1. Evergreen Franchise Framework
I’d like to introduce the concept of Evergreen: defined as something that automatically renews itself or otherwise remains steady and constant without sudden halt or die off. For a rundown of...
Top Ten Essential Tips for Proofreading
It can be tempting to skip over proofreading when you’re on a tight deadline or want to avoid this often tedious task, but trust us—it’s worth it. Check out our top ten essential tips for...
Superhero Times New Roman
Times New Roman didn’t start out as a superhero. It was just a font like any other font, used almost exclusively in newspaper layouts. But soon it was Times New Roman to the rescue for virtually...
